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DeAlva Wilson

DeAlva Wilson is President and CEO of the D. Wilson Agency, a management consulting and leadership development firm.

DeAlva launched the D. Wilson Agency to help address consistent leadership gaps she observed among company executives and managers. Although talented, many lacked knowledge of effectual strategies to both overcome intrinsic barriers, and move their careers and organizations forward most effectively. Today the agency’s services support executives and organizations in strategic leadership development, professional excellence and strategies for organizational growth.

The firm accomplishes this through Purposeful Leadership©, a skillfully designed, comprehensive approach to strengthen leadership, organizational effectiveness and change management. D. Wilson Agency’s client list has now grown to include leaders and organizations across a wide range of industries including financial services, communications, legal, energy, arts & culture, social services, professional sports, and education.

A short client list includes Bank of America, Wells Fargo, TIAA-CREF, Charlotte Mecklenburg Schools, Federal Highway Administration, Wake Forest University, Target Corporation, Carolina Panthers, Atlanta Falcons, Novant Healthcare, and Jack and Jill Foundation of America.

With DeAlva’s significant corporate experience in creating strategy, process design, operations and technology, the firm has organically grown a strong consulting practice that provides strategy development and implementation, operational support, and organizational development services.

Her professional career spans over 20 years with a range of executive and senior leadership roles within Fortune 500 companies. DeAlva’s most recent role before launching in 2011 was Director of Strategic Planning and Governance for Ally Financial. Her experience includes an extensive background in the financial services sector where many of her roles focused on designing and implementing strategies for organizational growth, organizational effectiveness and operational efficiencies.

DeAlva is a graduate of the Harvard Management Development Program. She has an MBA and a Bachelor’s Degree in Accounting from Winthrop University. She received her Executive Coaching certification from the University of Georgia. In addition, she is a Six Sigma Green Belt indicating her knowledge of sustainable process design, and a certified Bridges Out of Poverty Train the Trainer.

Driven by the demand for Purposeful Leadership©, today DeAlva spends more time coaching leaders, and working with mid to large size firms looking to leverage effective leadership as a competitive advantage. She is a national speaker who has addressed thousands, and in 2014 launched the Purposeful LeadershipTM Conference to support the needs of leaders in the workplace.


Beyond leading the D. Wilson Agency, DeAlva is active in the community where she has served on boards, advisory councils, and committees for several non-profit organizations since the early 2000s. The Charlotte City Council appointed her to the city’s Business Advisory Committee, where she has served since 2014.

DeAlva has a teenage son, and is based in Charlotte, N.C. She enjoys spending time with family, yoga, golf, and creating meaningful experiences through travel.